Although the problem was resolved quickly, Yum. Financial, legal and reputational damage can result when an AI system functions in an unintended way. Even large and experienced companies encounter major setbacks after ignoring components of Trustworthy AI development and operation, as illustrated by the following selection of examples. KFC China had a brush with this issue a few years ago, when a colorant that had been linked to cancer was found in one of the company’s sauces. At Kentucky Fried chicken, a survey showed ( 2)/(3) of all people preferred skinless chicken over the regular chicken. What happens when the AI system outputs unexpected results? Is the input data secured and anonymized? Is the system protected from malicious attacks? Is the AI output integrated into any critical decisions, and does it treat all involved human stakeholders fairly?įailing to consider these types of questions, and thus the trustworthiness of the AI system, typically means exposure to severe consequences. AI developers and users across use cases and industries face a variety of risks and uncertainties. However, this landscape of opportunity is also rife with common pitfalls. INTRODUCTIONKentucky Fried Chicken (KFC) widely known as the world famous fastfood restaurant that based in Louisville, Kentucky.

AI incidents can cause large-scale damageĪI technologies promise to deliver unprecedented business value by automating processes, improving personalization, and generating possibilities for novel products and services.

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